In the modern economy, the effect of packaging planning has become greater and greater. Food packaging planning is a very important way of publicity. In the process of development, companies must promote products and invest a lot of advertising. In fact, we often overlook that food packaging bags are also a very good advertisement.

1. Know our users

Exquisite food packaging bag planning is to successfully move customers and sell yourself, so when planning food packaging bags, pay attention to the products you want to package and the consumers that the products face, and find the correct positioning after finding the right medicine. This is the basic way.

As a product packaging plan, it should be based on the characteristics of the product and think about the attitude of the customer. In this way, the planned product packaging is not only visually beautiful, but also favored by customers, so that it can be regarded as a real success.

2. Food packaging bag planning

1. The packaging should be common

There is a dazzling array of food packaging on the market. How to make your products stand out from many similar products requires innovation and unconventionalism. So how to make food packaging bag planning extraordinary? Here are a few examples:

Convenient noodles are packaged in the public's impression, and the colors are nothing more than several: red, yellow, green, and orange. In addition to looking at the brand's popularity, there is nothing comparable in terms of packaging. The launch of Wugu Daochang series of instant noodles overturned the color habit of this type of product, boldly using black and white matching. The coordinated share division made it good and successfully attracted the attention of customers. Therefore, the packaging of Wugu Daochang series of instant noodles wins in color.

2. Pay attention to color

As the pace of life accelerates and faces a dazzling array of products, the first thing customers notice is the outer packaging with novel and unique colors. Color has the effect of promoting the product and attracting customers' attention. Therefore, in product packaging planning, the use of colors should be mastered, so that colors can highlight the identity of the product and quickly grab customers' attention.

The color used in food packaging planning has a positive effect on sales promotion, mainly due to the psychological effects of various colors on people.

3. Food packaging bag planning

The general guideline for food packaging is to use bright and rich colors as much as possible. Use red, yellow, orange, etc. to emphasize the sense of taste, highlight the freshness, sweetness and nutrients of food; use blue and white to indicate the sanitation and coolness of the food; use transparent or colorless to show the purity and safety of the food; use green to show the food (if vegetable) It is fresh and pollution-free; uses calm and ancient colors to clarify the history and strangeness of traditional food crafts; uses red and gold to show the dignity and value of food. In addition, green should be used cautiously for foods that are prone to mold, such as meat products, egg products, and bread and pastries. Natural and beautiful foods are best used in colorless and transparent packaging.

4. Don't ignore text planning

Text planning is the most overlooked part of the entire packaging planning, but often, text can not only directly and accurately convey relevant information to customers. The font planning is also a symbol that expresses a certain theme, reflecting the whole of the packaging. Style. It is necessary for the planning of food packaging bags to consider the font planning as a part of the planning. Of course, if some planning ideas can be incorporated into packaging planning, interact with customers, add customer experience, etc., this is also a direction. All in all, whether it is planning or conception, as a product packaging plan, it should be based on the characteristics of the product and think about the attitude of the customer. In this way, the planned product packaging is not only visually beautiful, but also favored by customers, so that it can be regarded as a real success.

5. Safety is the foundation

Food safety is not only the safety of the food itself, but also the safety of food packaging. It is necessary to ensure that the packaging materials themselves are safe, non-toxic and non-volatile. It is also required that the packaging materials themselves have stable composition. During the implementation of the packaging process, there will be no substances and chemical components that produce chemical reactions with food components, and no chemical changes will occur due to changes in climate and normal environmental factors during storage and transfer.